When ‘Stranger Things’ Happen: Lessons in Virality from the Science Museum of Minnesota

A vintage Science Museum of Minnesota “Thunder Lizard” purple hoodie made an appearance in the late October 2017 season two premiere episode of the Netflix hit “Stranger Things.” Right away, the museum was flooded with attention from fans who had to have Dustin’s purple hoodie. Staff discovered that the design originated in the museum’s Explore Store in the early 1980s. They made a series of quick strategic decisions to bring that hoodie back to life. Fans around the world have bought over 30,000 of them.

Hear from Kim Ramsden, the spokesperson and communications director at the Science Museum of Minnesota, who was part of the staff team behind the launch and management of the unexpected sensation.

What’s The Take-Away On All This? You’ll Learn About:

• Turning entrepreneurial mindsets into opportunities

• Identifying strategies within your industry that could lead to potential PR opportunities

• Lessons learned from overall “Virality” experience


Kim Ramsdem Director of Communications for the Science Museum of Minnesota

Kim Ramsden is the Director of Communications for the Science Museum of Minnesota, one of the most visited cultural attractions in the state. As its primary spokesperson, she has earned a reputation as a trusted advisor for staff and a reliable, well-informed source to local media. Kim is a skilled and nimble project manager, writer and public relations professional. She finds her spark in developing strong communications programs that build meaningful connections between people and brands. Kim holds a Masters of Public Affairs degree in Nonprofit Management from Indiana University Northwest. She and her husband spend their free time at the ice rink or soccer field cheering on their two daughters.







May 03, 5/3/18 5:00 pm to 5/3/18 7:30 pm

Science Museum of Minnesota

The Science Museum
120 West Kellogg Blvd
St. Paul, MN 55102
Event Location: Argon Room

Special Parking Directions:
The Science Museum is located at 120 West Kellogg Boulevard, across from the Xcel Energy Center and RiverCentre in downtown Saint Paul, with parking ramps available at both buildings.

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This event is FREE to members. Registration is required.
Light appetizers will be served.

Science Museum of Minnesota Brontosaurus Hoodie as seen on Netflix “Stranger Things”

Be among the first 30 to register and be entered to win a “Stranger Things/Science Museum” hoodie!
Receive a complimentary Adult ticket at $18.95 for attendance to the Museum (can be used at a later date). Museum hours are 9:30 am-5:00 pm Tuesday-Wednesday-Sundays and 9:30 am-9:00 pm Thursday-Friday-Saturday.

Eventbrite - When Stranger Things Happen