Women@Work :: Social Media Strategy & Measurement Workshop

May 19, 2011, 3:00 pm–6:00 pm

  • University of St. Thomas, Opus Hall Room 201, 1000 LaSalle Ave, Minneapolis, MN 55403
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  • MWMC members:$48.00
    Non-members:$78.00
    Full-time Student MWMC Members:$33.00
  • Capacity: 50
  • Available spaces: 17

Take advantage of the member rate and join today!
RSVP to info@mnwc.org when available space reaches 0 or if you are paying at the door.

Workshop Details:

In this session, Kary Delaria and Mahtab Rezai will take participants through the entire social media life cycle, beginning with a review of the difference between traditional marketing communication and social media strategies, objectives and tactics.

This session will review and address:

  • When and why to use social media on behalf of a business or corporation
  • What differentiates B2B and B2C social media from traditional marketing and communications approaches and methods
  • The importance of research and analysis as a foundation to social media strategy
  • What strategic questions to ask of your team and organization before getting started
  • Knowing what to measure in order to determine the success of your social media strategy

Participants will come away from the workshop with an understanding of:

  1. How to conduct a social media audit to inform strategies to pursue using social media
  2. How to set up and use social media listening tools for research and engagement
  3. How to determine goal, benchmark and key performance indicators (KPIs) to measure whether your efforts are successful
  4. How to discuss and contextualize social media measurement with other KPIs and analytics currently being used in your organization

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About Our Speakers:

Kary Delaria, Principal, Kane Consulting

Kary Delaria is a principal at Kane Consulting and has 12 years of experience in public relations, media relations and marketing communication. She helps clients to develop and manage their online presence and reputation through social media analysis, monitoring and community engagement. Kary also acts as Kane Consulting's community manager and digital PR strategist. Kary is a contributing editor to the Minnesota Public Relations Blog and is a guest blogger for SpinSucks and Thinking Out Loud. She is an adjunct faculty member at Concordia University in St. Paul, Minn.

Mahtab Rezai, Chief Experience Officer, Eaton Golden

 

Mahtab Rezai has spent more than 17 years in the interactive space as a user experience designer, researcher, strategist, leader and mentor. If you spend any time with her, you're likely to hear her say, "What is the objective?" This means that you can be assured that there will be a solid understanding of your goals, a roadmap for how to achieve them and a plan for measuring success. She has worked on user experiences for companies ranging from startups to the Fortune 50 and is currently on the Board of Directors of the Minnesota Interactive Marketing Association (MIMA).

Parking & Directions:

The University of St. Thomas Minneapolis campus map with directions and public parking options as well as a map of the downtown skyway system can be found here.

NOTE: If you plan to register at the door, MWMC can only accept payment via cash or check; credit cards will not be accepted at the door. When tweeting about MWMC events, please use the hashtag #MWMCorg.