Thank you to all who participated in the MWMC Professional Development Survey. We are excited to share the results. Our survey indicates that professional development is important to you and that you would like to increase your efforts. We are excited to incorporate your feedback in planning our upcoming calendar year. Thanks again to all who participated.

Audience: Members and non-members on distribution lists
Completed: 55

IMPORTANCE OF PROFESSIONAL DEVELOPMENT

1. How important do you feel continued professional development is to advancing your career?
    a. 62% Very Important
    b. 31% Somewhat Important
    c. 5% Important
    d. 2% Somewhat Unimportant

2. How would you rate your current efforts toward your professional development?
    a. 2% Excellent
    b. 35% Good
    c. 45% Average
    d. 18% Below Average

MWMC PROFESSIONAL DEVELOPMENT PARTICIPATION

3. Did you attend a MWMC Learning Lunch or Women@Work Workshop in Q3/Q4 2009 or Q1/Q2 2010?
   a. 45% Yes
   b. 55% If no, why?
       i. REASON 1: time constraints/couldn’t get away from work (13)
       ii. REASON 3: location distance (4)
       iii. REASON 4: money (3)
       iv. REASON 5: not a member/just became a member (4)
       v. REASON 6: No interest (3)

4. What topics would you like to see offered at MWMC events? (select all that apply)
    a. 67% Social Media Strategy
    b. 58% Social Media Measurement
    c. 47% Branding
    d. 47% Website Marketing
    e. 42% Message Development
    f. 40% Content Development
    g. 36% Presentation Training/Tips
    h. 36% Writing
    i. 36% Business Growth
    j. 36% Personal Branding
    k. 31% Video Communications Marketing
    l. 24% Audience Segmentation
    m. 20% Green Marketing
    n. 18% Crisis Communication
    o. 11% Sales
    p. 15% Other
        i. Career Advice
        ii. B2b marketing (2)
        iii. Avoiding double standard of women are bitches while same behavior in men labels them a go-getter
        iv. Web communications team makeup for small businesses
        v. Selling the value of marketing
        vi. Managing teams of multiple generations
        vii. Creative and or speech writing

5. What Speakers would you like to see at MWMC Events? (open ended)
    a. Industry Experts
    b. Business case studies that include social marketing in addition to other tactics.
    c. Women speaking on their careers
    d. Marti Barletta or Erica Douglass from Erica.biz
    e. Janice or Susan from 5minutesForMom.com and sister sites
    f. Kristine Halverson – Brain Traffic
    g. Jennifer Kane – social Media
    h. Someone who works as a social responsibility director (Best Buy) Creativity
    i. Dr. Lisa Abendroth-Marketing Comm Planning
    j. Someone from Olson
    k. Amy Lindgren employment columnist for pioneer press
    l. Generational topics – someone from bridgeworks
    m. Geek Girls Christine Fruechte, President and CEO at Colle+McVoy
    n. Someone who can speak to the audience at several levels, beginner to experienced, or a panel
    o. Women business owners, high level marcom professionals
    p. Successful CMOs of fortune 500 orgs
    q. Local/regional leaders
    r. Dr. Verna Price
    s. Political Campaign Strategists
    t. Ad or PR agency execs
    u. Radio/tv/or cable broadcast ad managers
    v. Trend spotters from big ad pr agencies on high budget marketing campaigns
    w. Census data analysts demographic insights
    x. Latest search engine trend speakers

6. What are your top two objectives when attending events
    a. 51% Building new skills
    b. 47% Learning ne trends
    c. 45% Deepening knowledge
    d. 42% Networking with peers
    e. 24% networking with industry leaders

EVENT PREFERENCES

7. What time of day is best for you to attend a MWMC event?
    a. 74% Lunch Hour (noon-1)
    b. 44% Early Evening (4-6)
    c. 31% Mid-morning (9-11)
    d. 24% Mid-afternoon (2-4)
    e. 22% Early Morning (6-8)

8. What is the best day of the week for you to attend a MWMC event?
    a. 30% Thursday
    b. 28% Tuesday
    c. 25% Wednesday
    d. 11% Monday
    e. 6% Friday

PROFESSIONAL DEVELOPMENT AUDIENCE

9. What is your position
    a. 33% Manager/Director
    b. 25% Specialist/Account Executive
    c. 25% Independent
    d. 13% President/VP
    e. 4% Assistant

10. What best describes your organization?
    a. 24% Consultant
    b. 18% Non-profit
    c. 18% B2C
    d. 16% B2B
    e. 15% Agency
    f. 18% Other
       i. freelance
       ii. magazine
       iii. association
       iv. higher education
       v. media
       vi. retail/consumer services
       vii. publication

Thank you again to all who participated in the MWMC Professional Development Survey.