MWMC Non-member Survey 2010

Thank you to all MWMC non-members for your time and thoughtful responses to our survey!  We are including results to the survey here and are carefully considering all of your responses as we enhance MWMC for the coming year and beyond.  Thank you again for your interest in MWMC -- the professional association of choice for women in marketing and communications!

MWMC Non-member Survey 2010
64 respondents 

1. How did you hear about MWMC?

  • eNews = 12%
  • Friend = 30%
  • Relative = 0%
  • Colleague/Manager = 25%
  • Website = 33%

2. Are you a past member of MWMC or AWC?

  • Yes = 47%
  • No = 53

3. Check what best describes your professional years of experience in marketing and communications?

  • 0 to 5 = 12%
  • 5 to 10 = 24%
  • 10 to 15 = 20%
  • 15 to 20 = 25%
  • 20+ = 19%

4. Why are you not a member of MWMC?

  • Other organizations are better fit = 19%
  • My schedule is too busy = 22%
  • My employer doesn’t see the value and won’t pay = 19%
  • Unable to attend events due to schedule = 23%
  • I can’t afford MWMC at this time = 47%
  • Infrequent accessibility to events = 14%
  • I was recently laid off = 4%
  • Not relevant = 9%

  Comments:

  • The AMA is more relevant.  When I left, MWMC was too heavy with independents and needs more corporate communicators.  My company has cut back; my time is very precious.  The events do sound interesting.
  • Too many independent members and not career-focused
  • Focus seems to be more on communications, and I work in marketing
  • Still evaluating benefits but hope to attend event soon
  • Plan to join after summer
  • Cost as a freelancer is an issues
  • Too many events during workday
  • I am in PRSA and fund it alone, so I cannot afford to belong to two
  • Distance and applicability of events
  • I am in my fifties, and all events seem to be for younger members
  • I had a poor communication encounter with MWMC 

5. What MWMC events did you attend?

  • No events = 47%
  • Learning Lunch with Maureen Tubs (Mpls Biz Musical) = 15%
  • SP Event with Julie MacKensize, Mind Selling = 0%
  • YP Event at Granite City = 3%
  • Learning Lunch with Meghan Walker (Clock Work) = 6%
  • Women@Work session on content strategy = 6%
  • Learning Lunch with Betsy Buckeley  = 0%
  • YPs and SP meetings = 3%
  • Learning Launch with Stacy Gendler Bush (Pioneer Press) = 1%
  • Mentoring event at Tryg’s = 0%
  • Women@Work session with Hillary Plank and Glenn Karwoski = 4%
  • SP Event with Rebecca Hawthorne (St. Kate’s) = 3%
  • Women @Work session with Stan Berry (Berry Writing Company) = 9%