News and Articles • Page 2

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  • MWMC has wrapped up its programming for the 2010-2011 board year.

    We are excited to plan another successful year full of learning and development opportunities as well as networking events. 

    Stay tuned for an updated event calendar in September!

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  • Breaking News through Social Media

    How do you hear about currents events? Do you read the news in the paper or watch it on TV? Or, like many people, perhaps you get the news via social networks such as Facebook and Twitter.

    Twitter and Facebook have become one of the leading sources for breaking news. Facebook “friends” update their status with current news, immediately spreading it to their network,...

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  • Writing to be Read

    Do you remember the words of Charlie Brown's teacher? They went something like this: "Wah wah woh wah wah." The kids didn’t listen and didn’t pay attention to her because she didn’t say anything of interest to them.  Don't let that be your writing style.

    Here are some great ways to bait a reader to dive into your writing:

    Reel them in...

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  • MWMC Board of Director Nominations Being Accepted

    Nominations due by May 9, 2011

    The MWMC Board of Directors is now accepting nominations for the 2010-2011 MWMC Board. Members are encouraged to nominate themselves or other members for a position on the Board. Open board positions include:

    • Vice President of Finance
    • Vice President of Special Projects (NEW)
    • Vice President of Women’s...

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  • Engaging Your Customers with Email Marketing

    Chances are you have either received or have sent out an email newsletter at one time or another. So what makes a great newsletter or e-newsletter as they’re sometimes called? How do you increase your open rates?

    There is no magic wand you can wave to create the perfect e-newsletter but, with a little practice, you can send out one that engages your readers and keeps them...

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  • Facing Your Fears: Slaying the Social Media Dragon

    Through my work with small business owners, I have picked up a common theme when it comes to them taking the leap into the world of social media. It can be worded in many different ways but I can boil it down to one word: fear. They’re afraid of the what ifs; what if I’m bad at it, what if nobody pays attention, what if I find I’m wasting my time, what if…? I then pose...

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  • 2010–2011 Update to Membership

    2010 was a success for MWMC! We have held 12 power-packed events so far in the 2010–2011 programming year, and are excited to bring you many more events with meaty topics, heartwarming discussions, new learnings, and networking fun.

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  • Top 10 reasons to become and stay a member of MWMC

    1. Exposure to industry best practices and new ideas.
      “My reason for joining and staying a member of MWMC is because it helps me connect with other women in a similar field and continue to broaden my skill set by learning from these women. My own organization has benefitted from me broadening my skill set and bringing new ideas back,” Rosanne Bowen, MWMC...

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  • The Results-Only Workplace

    Consultants and creators of the Results-Only Work Environment (ROWE) Cali Ressler and Jody Thompson would love the 9-to-5 workday to die a quick death. Under ROWE, which the two introduced in 2003, it’s all about the work getting done, not face time. Flex time and water cooler talk disappears. No more gossiping about your co-workers who show up late and go home early—if your work...

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  • Women Leadership at Best Buy

    Best Buy is driving innovation while promoting women leadership through its Women Leadership Forum (WOLF). Internally it promotes women leadership and professional growth through WOLF packs and events, and allows Best Buy to learn more about their female customers by connecting WOLF packs with the community. To get more insight into the program, I spoke with Angela Chambliss, senior manager...

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  • Renew your membership today!

    Click here to renew your membership today. Just fill out the on-line registration form to ensure your information is up to date and choose "Renewal". Renew by October 31, 2010 and we will waive the $35 processing fee (offer only good for renewing members).

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  • MWMC Member Survey 2010

    Thank you to all MWMC members for your time and thoughtful responses to our survey!  We are including results of the survey here and are carefully considering all of your responses as we enhance MWMC for the coming year and beyond.  Thank you again for your interest in MWMC — the professional association of choice for women in marketing and communications!

    ...

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  • MWMC Non-member Survey 2010

    Thank you to all MWMC non-members for your time and thoughtful responses to our survey!  We are including results to the survey here and are carefully considering all of your responses as we enhance MWMC for the coming year and beyond.  Thank you again for your interest in MWMC -- the professional association of choice for women in marketing and communications!

    ...

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  • MWMC Professional Development Survey 2010

    Thank you to all who participated in the MWMC Professional Development Survey. We are excited to share the results. Our survey indicates that professional development is important to you and that you would like to increase your efforts. We are excited to incorporate your feedback in planning our upcoming calendar year. Thanks again to all who participated.

    Audience:...

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  • End of year wrap-up and welcome to new MWMC Board

    Minnesota Women in Marketing and Communications had an outstanding year in 2009-2010. The Board of Directors started the process last summer by reaching out to members with a survey of areas of interest and to collect speaker ideas. Based on member feedback, the board pulled together priorities for the year.

    One of the top priorities was to update the organization’s website to...

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  • Web site vs. website: Guidelines for social media writing

    Sometimes I can be a word nerd, and so it pleased me to no end when in April, I saw that the Associated Press changed its foreverknown guideline of Web site to website. This small change made my life so much easier

    when dealing with clients who always thought capitalizing and separating the word Web was a mistake when referring to website. It's the little things, I know.

    This...

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  • Three ways you can use Twitter

    As communicators, our job is to transfer information. Our challenge is to make sure that information is clear and meaningful for the right audience. There are many tools to help you meet that challenge, and Twitter is of them. Here are three ways you can use it for work and for play:

    Gather and share valuable information
    Lots of people try Twitter, but you...

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  • Seven easy ways to strengthen professional relationships

    How strong are your connections? How close are the people in your network? Would they recognize your name? Would they remember you if you called them? Would they help you if you needed it?

    Building strong relationships is essential to securing your future, building your career and providing you with true stability. We live in an era where no job is guaranteed and where you must look...

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  • Meaningful digital connections

    Recently, I conducted an informal study of business peers about the use of digital business cards. I wanted to know: Are vCards the future? Is it goodbye paper cards? The answer? It depends.

    THE FINDINGS
    Most of the sales professionals I talked to agree that exchanging contact information digitally is preferred over paper business cards, and it is happening...

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  • Consumer insights and channeling innovation: New ideas in 2010

    In March, MWMC welcomed Iconoculture Consumer Strategist Hillary Plank and Glenn Karwoski, founder of The Business of Ideas, for a Women@Work Workshop on Consumer Insights & Channeling Innovation. Both speakers highlighted how changing your perspective can bring the insight needed to generate the ideas that will grow your business.

    EMERGING TRENDS
    Can you...

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