Learning Lunch | The Importance of Content Strategy

  • University of St. Thomas | Minneapolis Campus
    Opus Hall, Room 201
    1000 LaSalle Ave.
    Minneapolis, MN 55403
  • Capacity: 55
  • Available spaces: 18

The Importance of Content Strategy

The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce. How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides


About Our Speaker

Kristina Halvorson, CEO of Brain Traffic, is widely recognized as one of the most important voices in content strategy. She is the author of Content Strategy for the Web; the founder of the Confab content strategy conference; the host of the podcast “Content Talks”; and a sought-after speaker for conferences all over the world. Her agency Brain Traffic is home to a team of renowned content strategists, serving clients like Hewlett Packard, Coca-Cola, Merck, Amadeus, Best Buy, and Carnegie Mellon University. Kristina lives in St. Paul, Minnesota with her two kids, who often get quoted on Twitter (@halvorson).



Dress for Success Clothing/Jewelry/Purse Drive 
This programming year MWMC is looking beyond just the “career” and incorporating the “life” into our organization. One step towards this initiative: more volunteer opportunities that help women in our community. We will continue with this effort by holding a Dress for Success Clothing/Jewelry/Purse Drive at this event. Dress for Success is a nonprofit organization dedicated to promoting the economic independence of disadvantaged women in the Twin Cities by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. We are encouraging all attendees to bring one item (clothes, jewelry, purses) to donate to Dress for Success. We have collected several items so far, so continue to clean out your closets and keep the donations coming. All items will be collected at registration.

Parking & Directions
Click here for a link to the University of St. Thomas Minneapolis campus map with directions, public parking options as well as a map of the downtown skyway system. 

For an interactive map showing parking options, go here (be sure to click on Minneapolis campus).

Online registration for this event is now closed. If you'd like to register prior to the event, please email Melissa at info@mnwc.org. If you plan to register at the door on Tuesday, MWMC can only accept payment via cash or check; credit cards will not be accepted.

Please note:  registrations taking place Monday or Tuesday will not receive a lunch, as MWMC has already placed its final catering order.

When tweeting about MWMC events, please use the hashtag #MWMCorg.

Registration Form

This event has already taken place.