November 1, 2012, 3 pm-6 pm
- University of St. Thomas | Minneapolis Campus
Opus Hall, Room 201
1000 LaSalle Ave.
Minneapolis, MN 55403
MWMC members: $48.00 Non-members: $78.00 Full-time Student MWMC Members: $33.00Online registration deadline: November 1, 2012.
- Capacity: 50
- Available spaces: 22
Take Charge of Your Social Media
Presented by Lisa Grimm, Senior Manager, Social Strategy, Imagination
The digital revolution is well under way and businesses of all shapes and sizes are defining what [and how] digital and social media represent in their respective organizations, often with few resources in people, time and budget. There is a fast and furious technology learning curve; rapidly emerging social technologies and a need for content that tells the story of your organization and the products and services you offer. Where do you start? How does the culture and personality of your brand translate digitally? Is your marketing content optimized properly across web, mobile and social? What’s the ROI? In today’s connected marketplace, it is vital to think about how your brand is represented across digital channels to ensure sustainable growth, presence and ROI. In this session, we will explore:
- Developing Social Media Strategy
- The Foundation: Culture, your business plan, mission and objectives
- Planning: Laying social media over existing business/mar comm objectives and plan
- Digital Strategy: How does social fit into your existing digital strategy?
- Content Strategy: The importance of content and leveraging user-generated content
- Community Management overview
- Measurement + ROI
- Live Strategy Session: Tying it all together with a live strategy clinic.
About our speaker
Lisa Grimm | @lulugrimm
Lisa is a holistic communications professional skilled in cultivating customer-centric digital and social media experiences that make an impact. She has diverse experience working across organizations to develop cohesive social media, interactive marketing and public relations strategies.
As senior manager of social strategy for Imagination, Lisa is embedded at General Mills leading social presence, strategy development and brand/product integration for Betty Crocker, Pillsbury, Eat Better America and Tablespoon. Prior to being with Imagination, Lisa was digital brand manager at Mall of America where she developed and executed its first social media strategy, led the digital team and worked with emerging technology companies to be first to market in retail and entertainment innovation.
Parking & directions
Located at the intersection of South 10th Street and LaSalle Avenue in the heart of downtown Minneapolis, University of St. Thomas' Opus Hall is across the street from Target's corporate headquarters.
Click here for a link to the University of St. Thomas Minneapolis campus map with directions, public parking options as well as a map of the downtown skyway system. For an interactive map showing parking options, go here (be sure to click on Minneapolis campus).
Register below for the Women@Work workshop, which will include appetizers and beverages. Take advantage of the member rate and join today!
NOTE: If you plan to register at the door, MWMC can only accept payment via cash or check; credit cards will not be accepted at the door. When tweeting about MWMC events, please use the hashtag #MWMCorg.
Dress for Success Clothing/Jewelry/Purse Drive This programming year MWMC is strengthening its commitment to volunteerism to help women in our community. We will hold an ongoing Dress for Success Clothing/Jewelry/Purse Drive at our MWMC events.
Dress for Success is a nonprofit organization dedicated to promoting the economic independence of disadvantaged women in the Twin Cities by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. We are encouraging all attendees to bring one item (clothes, jewelry, purses) to donate to Dress for Success. All items will be collected at registration.
This event has already taken place.