Learning Lunch: "Content Strategy & Communications"

  • Room 252 Terrence Murphy Hall
    University of St. Thomas, Minneapolis MN
    Google Map »
  • Capacity: 60
  • Available spaces: 23

"Content Strategy & Communications"

Kristina Halvorson, CEO & Founder Brain Traffic / author, Content Strategy for the Web

Confused by the ever-changing demands of content strategy and effective communications?
Want to learn more about the fundamentals?
Do you want to hone your content strategy skills?

Back by popular demand, Kristina Halvorson is returning to launch MWMC’s 2013-2014 Professional Development Learning Lunch series. Like all our events, you are guaranteed a warm and inviting atmosphere and the opportunities to connect with fellow members and network with everyone in attendance.

You can expect;

  • An update on the latest trends and news in the field of content strategy
  • To get tips and advice for tactical execution
  • Help in solving content strategy challenges for your organization or business

Bring your questions and challenges as Kristina will open up the discussion for the last half hour. Join us and share your ideas and experiences as well as build your network.

Don’t be disappointed! Spaces are limited so please sign up in good time.


11:30 – 12:00 registration and networking

12:00 – 12:30 presentation

12:30 – 1:00 interactive discussion led by our guest speaker

Lunch is provided

About our Speaker – Kristina Halvorson, CEO & Founder Brain Traffic / author, Content Strategy for the Web

Kristina Halvorson is widely recognized as one of the most important voices in content strategy. In 2002, she founded Brain Traffic, a content strategy consultancy whose clients include AT&T, Autodesk, Thedacare, Carnegie Mellon University, BMC Software, Merck, Best Buy, Target, and the Indianapolis Motor Speedway. She was instrumental in establishing content strategy as an essential practice in user experience design, communications strategy, and organizational design. Her seminal article, “The Discipline of Content Strategy”, was published in 2008 by A List Apart, the popular online magazine for web professionals.

Kristina is also the founder of Confab Events and she regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant. Onstage, Kristina is a celebrated speaker, well-known for her humorous, practical, and inspiring talks. She has appeared at over 50 conferences all over the United States, Canada, and Europe.

In 2011, the SXSW Interactive conference recognized Kristina as one of the industry’s top thought leaders. She recently appeared on the celebrated 2012 200 Minnesotans You Should Know list, published each year by Twin Cities Business. Her articles have been featured in a variety of national publications, and she has been interviewed by dozens of other bloggers, podcasters, online magazines, business magazines, and other media for her insights on content strategy and the importance of treating content as a business asset.

Braintraffic.com http://twitter.com/halvorson

Directions, Parking and General Info

Located at the intersection of South 10th Street and LaSalle Avenue in the heart of downtown Minneapolis, University of St. Thomas' Terrence Murphy Hall School of Business has plenty of parking (or skyway walking) options.

Minneapolis Campus
Printed Maps | Interactive Map | Driving Directions

Registration Form

Please register in advance online.If you plan to register at the door, MWMC can only accept payment via cash or check; credit cards will not be accepted.

When tweeting about MWMC events, please use the hashtag #MWMCorg

MWMC Making a Difference in our Community: Dress for Success Clothing/Jewelry/Purse Drive

Once again this programming year MWMC continues to strengthen its commitment to volunteerism to help women in our community. We are holding an ongoing Dress for Success Clothing/Jewelry/Purse Drive at our MWMC events.

Dress for Success is a nonprofit organization dedicated to promoting the economic independence of disadvantaged women in the Twin Cities by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. We are encouraging all attendees to bring one item (clothes, jewelry, purses) to donate to Dress for Success. All items will be collected at registration. Cash donations are also accepted.

Registration Form

This event has already taken place.