Women@Work :: Writing Workshop

  • University of St. Thomas, Opus Hall Room 201, 1000 LaSalle Ave, Minneapolis, MN 55403
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  • RSVP to info@mnwc.org
  • Capacity: 50
  • Available spaces: 21

Presentation by Gwyneth Dwyer, Director of Writing Services at Larsen.

Creating a Brand Voice: Have you addressed this marketing must?
Your brand already has a voice. Is it the right voice? Is it recognizable? This hands-on workshop will present tips and techniques for creating a strong, clear brand voice that works across multiple marketing channels.

We’ll take an in-depth look at how several brands have created a voice — from ribald and rowdy to smart and sophisticated. Then, we’ll tackle these brand-voice fundamentals:

  • What, exactly, is brand voice?
  • How do you create a brand voice?
  • Can you control brand voice? Should you?
  • How do you build consensus for a brand voice?
  • 7 ways to wreck your brand voice
  • What’s grammar got to do with it?

Bring your laptop. (Or your pencil.) Bring fabulous examples to share. Bring embarrassing examples (that you didn’t write, of course) to critique. We’ll roll up our sleeves and get to work creating a winning brand voice that works for your organization.

About Our Speaker:

Gwyneth is Director of Writing Services at Larsen, a branding, design, marketing, and interactive agency focused on helping clients tackle tough marketing challenges. Gwyneth has the very fun job of overseeing millions of words written for Larsen clients, including Buffalo Wild Wings, Timberland, Wausau Paper, 3M, and Medtronic. Clients rely on her expertise for brand voice, creative strategy, messaging, promotional content, product naming and taglines. Before joining Larsen, she founded a writing services agency in Boston, creating promotional materials for the Harvard Business School and Fortune Magazine publishing divisions. Gwyneth is the author of numerous articles for MarketingProfs.com and the Design Management Review, including 10 Innovative Ideas When You’re on Deadline Launching Your Product: 7 Marketing Musts and Your Marketing Campaign: What’s the Big Idea?  She holds an M.A. in English from the University of Delaware.

Parking & Directions:

Below is a link to the University of St. Thomas Minneapolis campus map with directions and public parking options as well as a map of the downtown skyway system. 


NOTE: If you plan to register at the door, MWMC can only accept payment via cash or check; credit cards will not be accepted at the door.

Take advantage of the member rate and join today!